If you have ever experienced a slow-loading website, you understand how page speed can impact user experience. No one wants to wait 10 seconds — or even more — to access the information they are looking for.
Pages that load fast have better user retention and lower bounce rates, and win users’ trust faster.
No matter how strong your design or content is, if your website performs poorly, users won’t invest any time on your site.
In fact, one study found that eCommerce sites with a one-second delay will experience “11% fewer page views, 16% decrease in customer satisfaction and…